Case Study: Knight Dragon
Caro worked with developer Knight Dragon on key elements of its communications strategy for Greenwich Peninsula, an ambitious 20 year development programme.
Our work included strategic messaging and two high-profile launches, Santiago Calatrava’s iconic Peninsula Place, sitting atop Greenwich station at the heart of the scheme, and Knight Dragon’s Design District initiative to provide affordable workspace for creatives.
For Peninsula Place we coordinated with key stakeholders including Transport for London and the Greater London Authority, brokering partnerships with New London Architecture and securing the participation of London Mayor, Sadiq Khan as a keynote speaker at the press launch. We devised and implemented a range of events including a VIP and influencers dinner and a sell-out talk by Calatrava at the Design Museum, chaired by Kirsty Wark.
Working on the global launch of the Design District in 2017, Caro Communications brokered partnerships with the Creative Industries Federation and key media to set the wider context for the project and maximise engagement across political, industry and cultural audiences. We devised and delivered a highly successful month-long digital campaign with Wallpaper* to highlight the need for creative workspaces in London and to celebrate the makers and artists currently operating in the city. The #KeepLondonCreative campaign reached a digital audience of approximately 4.6m with nearly 9.6m impressions during the four-week period. The campaign helped maximise the impact of the subsequent press conference and VIP party to launch Knight Dragon’s initiative and achieved broad UK and international coverage.
Case Study: Saint Martins Lofts
Housed in the former home of Central St Martins School of Arts and Design, The Saint Martins Lofts development is a joint venture between property developers Aquila House Holdings and Noved Property Group. Caro Communications was brought in to develop a PR campaign raising awareness of the development in property and lifestyle press in the UK and internationally, with a particular focus on audiences representing prospective buyers. Maximising exposure on the cultural heritage and astonishing array of Central St Martins alumni, Caro Communications has been pivotal in coordinating press activities with Jones Lang LaSalle and Foyles PR.
Working with a focused group of high-end media in consumer and trade sectors to generate awareness, Caro Communications has been instrumental in creating a network of cultural and interiors advocates and collaborators for the project. Positive publicity surrounding the unveiling of a building wrap, designed by Rebecca Hendin and celebrating the building’s ongoing status as a cultural landmark, was a highlight in the first stage of the strategy. In addition to more traditional media liaison, Caro Communications has developed a sophisticated social media presence and advised on the content of The Saint Martins Lofts website.