Case Study: Knight Dragon
Caro worked with developer Knight Dragon on key elements of its communications strategy for Greenwich Peninsula, an ambitious 20 year development programme.
Our work included strategic messaging and two high-profile launches, Santiago Calatrava’s iconic Peninsula Place, sitting atop Greenwich station at the heart of the scheme, and Knight Dragon’s Design District initiative to provide affordable workspace for creatives.
For Peninsula Place we coordinated with key stakeholders including Transport for London and the Greater London Authority, brokering partnerships with New London Architecture and securing the participation of London Mayor, Sadiq Khan as a keynote speaker at the press launch. We devised and implemented a range of events including a VIP and influencers dinner and a sell-out talk by Calatrava at the Design Museum, chaired by Kirsty Wark.
Working on the global launch of the Design District in 2017, Caro Communications brokered partnerships with the Creative Industries Federation and key media to set the wider context for the project and maximise engagement across political, industry and cultural audiences. We devised and delivered a highly successful month-long digital campaign with Wallpaper* to highlight the need for creative workspaces in London and to celebrate the makers and artists currently operating in the city. The #KeepLondonCreative campaign reached a digital audience of approximately 4.6m with nearly 9.6m impressions during the four-week period. The campaign helped maximise the impact of the subsequent press conference and VIP party to launch Knight Dragon’s initiative and achieved broad UK and international coverage.