Lifestyle

We work with many types of retailers from those with an incredible heritage such as Heal’s to young online retailers like Clippings.com. We’ve launched flagship stores in London for global brands including Fritz Hansen and Molteni&C Dada. What unites all these clients is the radically and constantly shifting retail landscape in which they operate, with each keen to reach new audiences as well as sustain existing ones. Our wide contacts and client list beyond the sector means we facilitate mutually beneficial new relationships, as well as impart some fresh thinking into how to communicate effectively.

Case Study: Heal’s

In 2013 Heal’s underwent an extensive rebranding led by new chairman Will Hobhouse, and Caro Communications was asked to help repositioning the 200-year old retailer by attracting new and established customers to the store.

Alongside using Will Hobhouse as spokeperson at a series of lunches and dinners with key editors and designers, we communicated core messages to the media in the approach to the official launch during London Design Festival, for which we coordinated a party for 200 press, opinion formers and press, a collaboration with the Evening Standard.

We also presented key buyers as experts to the media, enhancing Heal’s public profile as a place for carefully curated product ranges, and used other launches and collaborations, such as Heal’s Discovers, to generate regular news stories resulting in greater footfall and maintained interest in the store.

heals.co.uk