4-6 March 2016
Victoria House B1, Bloomsbury Square, London, WC1B 4DA

The Sample Sale is an inspiring new concept set to transform the centrally located Victoria House into the shopping event of the year. Curated by the team behind designjunction, The Sample Sale features an eclectic selection of the world’s leading contemporary furniture, lighting and accessories brands, offering exclusive items at unbelievable prices with as much as 70% off. Across three days, products on offer will be available at a range of discounted prices with select daily Star Buys from each brand offered on a first-come first-served basis.

British design brand Tom Dixon, best known for its industrial aesthetic, will feature at The Sample Sale next month. The brand’s Star Buys at The Sample Sale include the Flood Chrome Pendant reduced to £55 on 5 March and the beautiful Cell Tealight Holders reduced to £10 each on 6 March.

Moroso has worked in close collaboration with some of the world’s most talented designers to produce exemplary sofas and seating. Visitors to The Sample Sale will be able to purchase these designs at more than 50% off with further discounts offered over the duration of the weekend.

Contemporary furniture brand Ligne Roset will be presenting some of its stunning furniture pieces at fantastic discounts at The Sample Sale. Don’t miss out on its Star Buy selection including the Facett Armchair reduced to £1449 on 4 March and the Togo Fireside Chair to £779 on 5 March.

Case Furniture will be offering visitors to Victoria House the opportunity to purchase its beautiful extending dining room furniture, with the solid oak Bridge Table reduced by half in cost, to £650.

Vitamin produces designs that are not only functional and beautiful, but also fun and original. The Ninetey Stool is available in Ash and Oak finishes, in a variety of colours (£210), whilst the ceramic K Lamp features in the brand’s Star Buy offering a 30% reduction (£154).

Innermost is known for producing conceptual, high quality and witty furniture. The fun HiHo Chair will be on offer with 60% off, bringing the price point down to £600, while the Poke Chairs are featured as one of the Star Buys for just £39 each on 5 March.

LSA International quickly earned prominence with contemporary collections for dining, decorating and entertaining. The beautiful mouth blown Devoré Champagne Saucers are reduced to £20 per pair for the brand’s Star Buy on 6 March.

Visitors to The Sample Sale can also expect significant discounts on lamps from quintessentially British lighting brand Anglepoise.

Very Good & Proper designs and manufactures practical yet carefully considered products. At The Sample Sale, Very Good & Proper will be offering a 50% discount on its Serving Board Set as part of its Star Buy selection on 4 March, followed by the Sapele A-Joint Table reduced to £699 on 5 March.

For Decode, collaboration is at the heart of how its studio works. Two of the products in Decode’s Star Buy offer include the colourful Play Table on sale for a discounted price of £450 on 4 March, and the Cutaway Stool for £100 on 6 March.

Adventures in Furniture ensures that care is taken over the sourcing and crafting of unique, European made designs. The company will be offering some great dining tables at The Sample Sale. Some of the great deals on its stand include the Gate Dusk Table reduced in price by £200 and the seamlessly extending Bianco II Table reduced by £300.

Another Country creates unpretentious and well crafted furniture inspired by traditional Scandinavian designs and Japanese woodwork. Ex-display samples of its Another Chair will be available to buy at The Sample Sale for a fantastic reduction of 30% (£326 each).

In addition to a great line-up of participating brands at The Sample Sale, designjunction will be contributing limited edition pieces from its own furniture collections, on sale in the Marketplace. Commissioned for the show’s London edition in 2015, these furniture pieces feature textile designs from Transport for London (TFL) – including the PLC Dining Chairs (reduced from £439 to £150), Bespoke Benches (£150) and AJWells Tables (reduced from £450 to £195).

PARTICIPATING BRANDS
Adventures in Furniture
Anglepoise
Another Country
Arper
Case Furniture
Decode
Innermost
Ligne Roset
LSA International
Modus
Moroso
Tom Dixon
TFL
Very Good and Proper
Vitamin

PRESS CONTACTS
All media enquiries should be directed to the designjunction team at Caro Communications
• Lizzie Colville, Senior Account Manager
• Luke Neve, Account Executive
E: designjunction@carocommunications.com
T: 020 7713 9388

NOTES TO EDITOR

KEY INFORMATION
Date: 4-6 March 2016
Opening Hours: 12pm – 8pm (4 and 5 March); 12pm – 6pm (6 March)
Address: Victoria House, Bloomsbury Square, London WC1
Ticket price: £5 in advance, £8 on the door

www.thesamplesale.co.uk @_TheSampleSale

ABOUT DESIGNJUNCTION
designjunction is a leading exhibition for contemporary interior design and culture, held annually in London, Milan
and New York. The flagship show takes place in London as part of the London Design Festival each September – where more than 200 contemporary brands present their new collections to an international audience of architects, interior designers, retailers and media.

www.thedesignjunction.co.uk @_designjunction

TOM DIXON
Established in 2002 this British design brand has a commitment to innovation and a mission to revive the British furniture industry. The brand is inspired by the nation’s unique heritage and produces extraordinary objects for everyday use.

MOROSO
Since its foundation in 1952, Moroso has worked closely with designers such as Ron Arad, Patricia Urquiola, Daniel Libeskind and Nendo. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.

CASE FURNITURE
Founded in 2006, Case Furniture is dedicated to delivering exceptional contemporary design at good value. Working with award-winning designers, the brand creates furniture that is inherently modern, with integrity and character. With an exemplary attention to detail, the highest standards and never compromising on quality, Case use the foremost manufacturing techniques to deliver innovation, efficiency and affordability to a discerning audience.

LIGNE ROSET
Known for its collaborations with the foremost talents in contemporary design, Ligne Roset presents the consumer with a lifestyle choice, complementing its furniture collections with decorative accessories, lighting, rugs, textiles and occasional items. The Roset Group is distinguished from other manufacturers by its tradition of close collaboration with both established and emerging designers. Matching its deeply-held belief in design with investment and technical innovation, it possesses the knowledge and ability to build and consolidate a worldwide distribution network.

VITAMIN
Set up by brothers Chris and Andy Vernall in 2004 the east London based studio produces designs that are not only functional and beautiful, but also fun and original.

INNERMOST
Innermost is a British design brand that stands for concept, quality and wit. Founded in London and working with designers from all over the world, founders Steve Jones and Russell Cameron have created a unique lighting and furniture brand.

LSA INTERNATIONAL
Founded in London’s swinging sixties, LSA International quickly earned prominence with contemporary collections for dining, decorating and entertaining. Now celebrating 50 years of creativity and craftsmanship, the company continues to introduce highly anticipated additions to the range.

ANGLEPOISE
Characterised by a pioneering perfect balance mechanism developed in the 1930s, and an engaging anthropomorphic form, this quintessentially British brand produces an incomparable series of premium lighting collections, with looks suited both for the home and for workplace interiors.

DECODE
For Decode, collaboration is at the heart of how its studio works. The company is involved in every stage of the production process: from the initial concept, through to design, manufacture, distribution and marketing. Using traditional materials and processes, the team ensures that its products are enjoyed and admired for the quality of their design and production.

VERY GOOD & PROPER
Very Good & Proper designs and manufactures practical yet carefully considered products that are built to last, using quality materials and craftsmanship. The company has collaborated with leading architects, interior designers and furniture dealers from around the world.

ADVENTURES IN FURNITURE
Known for its commitment to sustainability, the team at Adventures in Furniture ensures that care is taken over the sourcing and crafting of unique, European made designs. The company specialises in large and extending dining tables combining natural materials, simple forms, traditional craftsmanship and contemporary designs to create furniture that looks beautiful and is built to last.

ANOTHER COUNTRY
Through honesty craftsmanship and simple aesthetics Another Country is a brand that celebrates the unpretentious forms of British Country kitchen style, Shaker, traditional Scandinavian and Japanese woodwork as key influences within its furniture. The brand itself has a commitment to run itself at the most sustainable level as possible; sourcing timber that is sustainably certified from either UK, European and US suppliers, which is then manufactured into furniture within workshops in the UK and Europe.