Vitra reveals Milan sneak peak with the Bouroullecs

Vitra is always a highlight of the Milan fair and this year we’re super excited about the launch of the company’s new collaboration with Paris-based design duo, Ronan and Erwan Bouroullec. Named after the famous Parisian neighbourhood, Belleville is a new collection of hybrid chairs and versatile tables, characterised by its use of varied materials and muted colours. Through the harmonious coordination of their forms and materials, Belleville will work in a wide range of homes and interiors.

Belleville by Ronan and Erwan Bouroullec for Vitra

Belleville by Ronan and Erwan Bouroullec for Vitra

When you head into town, don’t forget to check out Vitra’s and G-Star RAW’s presentation of Prouvé RAW Office Edition in the Dutch fashion label’s Milan store. The new Jean Prouvé collection by G-Star RAW for Vitra brings design and architecture together; Prouvé’s constructive logic and strict utilisation of honest industrial materials not only corresponds to the product philosophy and brand identity of G-Star, but also shows a strong affinity to the architecture of the Rem Koolhaas recently designed G-Star HQ. The collection truly reflects Prouvé’s desire to completely furnish offices, conference rooms and canteens with his designs 70 years ago for a range of French corporations and universities.


Prouvé RAW Office Edition – Jean Prouvé by G-Star RAW for Vitra

Vitra at Salone del Mobile, Hall 20, Stand C05/D10, 14-19 April 2015 (9.30am – 6.30pm)

Prouvé RAW Office Edition’s presentation, G-Star RAW Store, Via Dante, Milan, 15-19 April 2015 (10am – 8pm)