Press Release:
Vitra UK announces furniture and retail interior partnership with the new Design Museum London

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Vitra Hal Chair by Jasper Morrison photographed on site at the new Design Museum, Kensington (© Luke Hayes)

Vitra Hal Chair by Jasper Morrison photographed on site at the new Design Museum, Kensington (© Luke Hayes)

Vitra UK is delighted to partner with the Design Museum, London and officially supply some of its most iconic designer furniture and shopfitting solutions for the museum’s new home in Kensington. The museum will relocate to the former Commonwealth Institute building – which is to be transformed by John Pawson and his design team – in November 2016.

Vitra UK has enjoyed its long-standing relationship with the Design Museum for over two decades, and it comes as no surprise to see these two global brands – both synonymous with design, creativity and innovation – collaborate once again, on an even more significant level.

Vitra’s products and concepts are developed in an intensive design process, which brings together its engineering excellence with the creative genius of leading international designers. Its ultimate goal is to create interiors, furniture, accessories and stores that are functional, inspiring and long lasting – as demonstrated by many Vitra design classics which have been in production since the 1950s.

Vitra Hal Chair by Jasper Morrison photographed on site at the new Design Museum, Kensington (© Luke Hayes)

Vitra Hal Chair by Jasper Morrison photographed on site at the new Design Museum, Kensington (© Luke Hayes)

For the new Design Museum, Pawson’s team has carefully selected furniture pieces from Vitra to celebrate not only the best of design but also the building’s 1960s architecture. The building will house pieces by world-class designers including Charles & Ray Eames, Jean Prouvé, Vernon Panton, Antonio Citterio, Jasper Morrison and Ronan and Erwan Bouroullec.

The Vitra furniture will populate all public and back office areas, including the galleries, the cafe, the seminar rooms and library as well as the staff offices and operations areas. In addition, Vitra’s shopfitting division has been appointed to realise the conceptual design developed by Pawson for both the High Street and Main Atrium shops, creating bespoke retail equipment for the perimeter wall units, mid-floor plinths, gondolas and cash desks.

Tony Ash, Managing Director of Vitra UK & Eire, comments: ‘Vitra and the Design Museum London enjoy a close and long-standing relationship, thus it is an absolute pleasure to be part of this significant new journey for the museum. Vitra is fortunate in working with some of the foremost architects and designers from around the world, and we look forward to seeing our furniture and products used in John Pawson’s exciting transformation of the former Commonwealth Institute this November.’

Deyan Sudjic, Director of the Design Museum, adds: ‘We are thrilled to be working with Vitra to furnish the museum with beautifully designed pieces which help to fulfil John Pawson’s vision for the new Design Museum. It’s fitting that visitors to the museum and staff will be experiencing furniture designed by some of the world’s most innovative designers.’

Vitra’s participation in this iconic project reinforces its status as the global market leader and its ongoing dedication to improving the quality of homes, offices, public and retail spaces through the power of design.

The new Design Museum site is an unique landmark from the 1960s, a Grade II* listed building that had stood vacant for over a decade, and will be transformed by Pawson’s design team who will make the building fit for a 21st Century museum, whilst at the same time retaining its unique spatial quality. The Design Museum in Kensington will be the world’s leading museum of contemporary design and architecture, an international showcase for the many design skills at which Britain excels and a creative centre, promoting innovation and nurturing the next generation of design talent.

The move will give the museum three times more space than in its current location at Shad Thames, with vastly improved learning facilities and a dedicated gallery to display its permanent collection, which will be accessible free of charge. The move will also bring the museum into Kensington’s cultural quarter, where it will join the Royal College of Art, V&A, Science Museum, Natural History Museum and Serpentine Gallery.

The Design Museum relocates to its new Kensington site in November 2016.

Further details to be announced. |


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