Press Release:
VitrA unveils new updates to its iconic Istanbul collection designed by Ross Lovegrove

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Istanbul collection designed by Ross Lovegrove, featuring new vanity basin, VitrA

Leading bathroom brand VitrA introduces new additions to its iconic Istanbul collection conceived by British designer Ross Lovegrove. The emblematic range, inspired by the cultural and architectural diversity of the Turkish city, combines Eastern and Western influences. Lovegrove imagined products that represent VitrA’s heritage fused with its visionary approach to design. The Istanbul series initiated VitrA’s designer collaborations portfolio that has now become the brand’s signature.

Istanbul draws inspiration from Nature’s organic shapes and the fluidity of the water element in particular. The sleek forms of the sanitaryware and furniture components are a sophisticated blend of smooth lines composing a remarkable sculptural structure. The new vanity basin, which is one of the main additions showcased at Salone del Mobile this year, illustrates this striking association perfectly. Featuring delicate metallic legs with a ceramic washbasin available in white or black and Pebble basin mixer in chrome, the new piece is a testament to both VitrA’s mastership of production technologies and Lovegrove’s unique approach to materials.

Part of the ‘Living Bathroom’ scheme that VitrA unveiled at Salone del Mobile 2018, the Istanbul range aims to create an uplifting experience for the user and provide wellbeing and joy of spending quality time in the bathroom.

New Istanbul vanity basin, £1,886, VitrA


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Quitterie Vallet, Account Manager,

Martyna Skuratowicz, Account Executive,