Culture
Our engagement with the built environment goes beyond just buildings. We’ve worked on several large and influential public art projects including the Canary Wharf Public Art Programme at a time before the Jubilee line provided better transport links to the area, promoting the scheme and encouraging opinion formers and media to visit. Sir John Sorrell appointed us to promote the Sorrell Foundation’s programme that engages with disadvantaged young people through design. We’ve helped define a strategy for Mount Stuart on Scotland’s Isle of Bute to promote it as a visitor attraction. And we work with cultural institutions including the Sir John’s Soane’s Museum to generate more content-based coverage and build new audiences.
Case Study: Illuminated River Foundation
May 2019
Illuminated River is a public art commission featuring a long-term, unified light installation by artist Leo Villarreal – in collaboration with architects Lifschutz Davidson Sandilands which will come to life across up to 15 bridges in central London and will be in place for at least 10 years.
Caro Communications is leading the social media campaign for this unprecedented project, which aims to engage Londoners and international cultural audiences. Focusing on profile raising, community engagement and stakeholder outreach, we are working with various partners and stakeholders across London to develop and implement a series of thematic targeted campaigns, to help build a strong online presence and reinforce London as a creative, cultural leader on the global stage.
Leveraging the success and traction we gained through digital media for Illuminated River, we are now handling the ongoing PR campaign that is content driven, high-quality and impactful, including the first phase launch of the project in July 2019.
Case Study: Sir John Soane’s Museum
‘Meet Alan Sorrell, a forgotten artist and prophet’, The Guardian, 25.10.2013
‘Ruination, redundancy and restoration on display’, Viewport Magazine, 11.02.2014
‘An artist, and not an archaeologist’, Current Archaeology, December 2013
‘My Design London: Abraham Thomas’, Evening Standard, 05.02.2014
‘Alan Sorrell: A Life Reconstructed’, The Spectator, 18.01.2014
Romantic Reconstruction’, Apollo Magazine, 30.10.2013
‘New exhibition makes powerful statements about Britain’s past’, Homes & Antiques, 14.11.2013
The Sir John Soane’s Museum approached us in 2013 to help connect its core message with a wider, culturally engaged audience. Caro Communications was asked to manage the PR activities of three key areas of the museum: its rolling programme of exhibitions, which draws on the museum’s own collection and focuses largely on issues around architecture and archaeology; the appointment of its new director, Abraham Thomas; and the development of its new commercial arm. Through a series of networking and press events, high-profile collaborations, and wider reaching media exposure, Caro Communications is involved in the shaping of the museum’s public profile to peers, patrons and the public. The press interest generated around the exhibition Alan Sorrell: A life reconstructed, charting the oeuvre of early 20th century artist Alan Sorrell, for example, brought to the museum a recognition never before achieved, and reached out to new audiences, increased footfall, and put the museum firmly on the map of London’s top cultural venues.