We help build reputations for international designers and emerging talent, as well as raise the profile of global manufacturing brands. Creative collaborations are a powerful communication tool, and we frequently bring together designers with manufacturers, retailers or media brands. Introducing designer Bethan Gray to Wallpaper* led to her monochrome tableware collection with Lapicida for the magazine’s annual Handmade issue in 2013, and significantly helped build her profile. Where appropriate we pull on branding expertise, as well as strengthen our clients’ online offer. Our strong contacts within architecture mean we’re able to forge close relationships between designers and architecture practices, ensuring products find the right audiences.

Case Study: Bethan Gray

Caro Communications began working with British designer Bethan Gray in 2012 when she was working in high-end design but wanted to move into luxury. We devised a strategy to debut her G&T collection, which included the launch of her eponymous brand at Clerkenwell Design Week. We also steered the development of her acclaimed exhibition, Inside Design, by introducing Bethan Gray to Professor Catherine McDermott, Kingston University’s Director of Curating Contemporary Design; the resulting student workshop created the show’s narrative. We generated significant social media interest in the exhibition through inviting more than 20 design bloggers on a personal tour led by Bethan Gray.

Caro Communications was proactive in creating a number of opportunities for Bethan that included collaborating with stone specialists, Lapicida, for Wallpaper Handmade, an annual exhibition in Milan of one-off commissions. This project catapulted Bethan Gray into high-end media and exposed her to new markets in the US.

In 2013, Bethan Gray was awarded Elle Decoration Best British Designer in its British Design Awards, demonstrating her increased profile and influence in response to the work undertaken over the past year by the agency.